This mission-driven fintech deserves a brand voice that is consistent, helpful, and makes an impact.

2023 Impact Report

As both the writer and project manager of our annual Impact Report, I coordinated cross-functional teams across the company to list our impact on customers’ lives all year long. See the full report at: possiblefinance.com/impactreport2023

Brand Manifesto

“Our broken dreams give way to big comebacks.”

Words from my colleagues

“Emily goes the extra mile to put herself in our customers’ shoes. She doesn’t just write copy and check it off her list. She takes a step back, understands their perspective, and makes sure that every touchpoint in their product journey is considered before delivering her work. This empathetic approach is what sets her apart as a marketer. she’s also an empathetic leader with her teammates.”

— Marketing & Engagement Lead, Possible

  • Anti-debt.

  • Affordable.

  • Builds credit history.

  • So not a regular credit card.

Words from my colleagues

“Emily is disciplined and organized with her work while also being a wonderful collaborator She reliably engages stakeholders and welcomes feedback in order to get content launched quickly and accurately. Emily is a delight to partner with and a valuable asset to the team.”

— Product Lead, Possible

  • UI as storytelling.

  • Us vs. them.

  • Builds credit history.

  • So not a regular credit card.

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